“Project Panama” Now Live!
Pay Per Click advertisers rejoice! YSM’s (Yahoo! Search Marketing) “Project Panama” has begun it’s long awaited roll-out! I received an e-mail this morning with the headline: “The New Sponsored Search...
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Marketing Frame of Mind
One of my favorite quotes that sums up online marketing is from the book Call to Action by Bryan & Jeffrey Eisenberg: “Trying to increase sales simply by driving more traffic to a website with a...
View ArticleTop 7 Landing Page Strategies
So you’ve gotten your Google Analytics account, it is all set up, and you’re tracking your paid search advertising. Your results are good, but you want them to be GREAT! What’s the next step? Getting...
View ArticleSpeaking at the PPC Summit on Google Analytics
I’ll be speaking about how to leverage the new Google Analytics in Chicago this Tuesday at Mary O’Brian’s upcoming PPC Summit, a two day “how to” workshop designed to help folks better manage their PPC...
View ArticleThe Power of Negative Keywords, 8 Tips
Many people wait too long before really delving into Negative Keyword research for their Google AdWords campaigns. This is a mistake! Negative Keywords have more of an impact than most people realize....
View ArticleLive with Tom Leung of Google: Gaining the Edge with Google Website Optimizer
Learn how Google Website Optimizer tests can take your site to the Next Level in this New Webinar Being Hosted LIVE! Featuring special Google guest Tom Leung! Tom Leung is Google’s Business Product...
View Article2-Part Webinar Series: Mastering The Art Of Search Advertising With Author...
Q: Do Your PPC Search Ads Show Every Time Your Most Important Keywords Are Typed In To Google? A: A study conducted by the AdGooroo team, led by Richard Stokes, was designed to evaluate the...
View Article10 Words Or Less: Put Your Unique Selling Proposition To The Test
In today’s competitive market there are thousands of decisions that people make on a day to day basis. A number of companies seem to blend together when it comes to meeting each of your potential...
View ArticleTwo Simple Ways to Boost Customer Value for Subscription-Based Companies
With the ever increasing competitive nature of Google AdWords, businesses that rely on recurring revenue from a membership or software-as-a-service (SaaS) subscription model need advanced marketing...
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Power Using the New AdWords Interface, Part 2: Integrated Placement...
Where are your ads showing up? A few weeks ago, I posted an article outlining the benefits of the new integrated search query reporting feature built into the updated AdWords user interface. I...
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